A little known Indian company launched a smartphone believed to be the cheapest in the world, targeting a market already dominated by low cost handsets. It is set to be sold at under 500rupees($7.30), domestic handset maker ringing bells' Freedom 251 smartphone is about one percent of the price of the latest Apple iphone.
Ringing bells was established on September 2015 and began selling mobile phones through its website some weeks ago under its Bell brand name. A spokeswoman said "This is our flagship model and we think it will bring a revolution in the industry".
Ringing Bells currently imports parts from overseas and assembles them in India but plans to make its phones domestically within a year, the spokeswoman said.
Cheap smartphones handsets, many of them Chinese made are readily available in the Indian market but but domestic competitors are making inroads, with models selling for less than $20.
India is the world's second largest mobile market and notched up its billionth mobile phone subscriber in October, according to the country's telecoms regulator. But in poorer Indian states such as Bihar, "teledensity"- the penetration of telephone connections for every hundred people is as low as 54 percent, with a stark urban-rural divide
Ringing bells was established on September 2015 and began selling mobile phones through its website some weeks ago under its Bell brand name. A spokeswoman said "This is our flagship model and we think it will bring a revolution in the industry".
Ringing Bells currently imports parts from overseas and assembles them in India but plans to make its phones domestically within a year, the spokeswoman said.
Cheap smartphones handsets, many of them Chinese made are readily available in the Indian market but but domestic competitors are making inroads, with models selling for less than $20.
India is the world's second largest mobile market and notched up its billionth mobile phone subscriber in October, according to the country's telecoms regulator. But in poorer Indian states such as Bihar, "teledensity"- the penetration of telephone connections for every hundred people is as low as 54 percent, with a stark urban-rural divide
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